Working on the new Brussels Airlines fleet was a joy and pleasure. Being a Belgian designer who can work on our national airline has been an honour and I'm very grateful for this opportunity. For this project I was working as a freelancer for JPA Design, a London based design agency.
Brussels Airlines goes the extra smile for their passengers. With their vibrant brand and customer friendly approach, JPA Design re-imagined a new look and feel for its Business, Premium Economy and Economy Class seats and cabins.
The new Business Class brings a boutique hotel atmosphere with a classy Belgian design, far from a traditional Business Class. Throughout the whole cabin design, Art Nouveau patterns reflect the premium Belgian hospitality and bring a sophisticated and relaxed atmosphere on board, consistent with what the airline offers its Business Class guests on the ground in their flagship lounge ‘The Loft’ at Brussels Airport. The carpet pattern is inspired by the vault design of historical Antwerp central station while famous Belgian designers like Dries Van Noten were an inspiration for the design of the seat fabric.
Your Boutique hotel in the air.
Self Service Bar
Belgian bar culture on board!
A self-service bar offers guests an authentic Belgian bar experience. While you enjoy one of the many Belgian beers, you can stretch your legs or socialize and network with other passengers and the cabin crew. Everything is designed to provide a relaxed onboard experience and with the vast majority of guests having direct aisle access, there's real freedom to move around the cabin without disturbing other guests.
With its new long-haul travel experience, Brussels Airlines also launches a brand new travel class. A to 21 seats limited Premium Economy Class is completely separate from the other classes, creating a quiet and relaxed environment signed with soft purple and blue colours.
All seats feature rich 3D textured fabric, inspired by famous Belgian designers like Dries Van Noten. The front and back bulkheads are inspired by the sunset over the harbor of Antwerp.