FREDERIK VANDEN BORRE
BRUSSELS AIRLINES
A330 Long Haul Fleet
With JPA Design
Working on the new Brussels Airlines fleet was a joy and pleasure. Being a Belgian designer who can work on our national airline has been an honour and I'm very grateful for this opportunity. For this project I was working as a freelancer for JPA Design, a London based design agency.
Brussels Airlines goes the extra smile for their passengers. With their vibrant brand and customer friendly approach, JPA Design re-imagined a new look and feel for its Business, Premium Economy and Economy Class seats and cabins.
The new Business Class brings a boutique hotel atmosphere with a classy Belgian design, far from a traditional Business Class. Throughout the whole cabin design, Art Nouveau patterns reflect the premium Belgian hospitality and bring a sophisticated and relaxed atmosphere on board, consistent with what the airline offers its Business Class guests on the ground in their flagship lounge ‘The Loft’ at Brussels Airport. The carpet pattern is inspired by the vault design of historical Antwerp central station while famous Belgian designers like Dries Van Noten were an inspiration for the design of the seat fabric.
Your Boutique hotel in the air.
Business Class
.png)
